akt’s partnership with whitbread

akt are proud to have partnered Whitbread!

Whitbread are a hospitality company who own chains including Premier Inn and Bar and Block. For pride last year, Whitbread very generously created a pride cocktail, donating a portion of proceeds to akt for each one sold.

For pride this year, Whitbread have partnered with Coca-Cola. For every bottle of Coke Zero sold in all of their locations, Whitbread will donate 10p to akt, which will be matched by Coca-Cola, allowing us to continue our crucial work to support LGBTQ+ young people, at risk of, or experiencing homelessness.

Whitbread have shown genuine commitment to nurturing diversity and inclusion within their workplace, receiving multiple awards, including a Stonewall Gold Award, for their approach. The company currently has four inclusion networks and a Diversity and Inclusion Report. Their genuine intent to raise awareness and educate communities aligns so well with the values and mission of akt.

Our thanks goes out to Whitbread for this amazing partnership and the ongoing support of our charity!