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bake the rainbow this pride!

akt is thrilled to partner with Crosstown and John Whaite, who have come together to create a Passion Fruit & Coconut Rainbow Scroll for pride month. For every Rainbow Scroll sold, 50p will be donated to akt!

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akt is thrilled to partner with Crosstown and John Whaite, who have come together to create a Passion Fruit & Coconut Rainbow Scroll for pride month. For every Rainbow Scroll sold, 50p will be donated to akt! 

Crosstown has teamed up with British baker and TV presenter John Whaite to create their first ever pride flavour! 

The Passion Fruit & Coconut Rainbow Scroll will be available to purchase individually from all Crosstown stores and for collection and on-demand delivery from 25th June. 

It will also be available in a PRIDE six-pack for collection from Crosstown stores or delivery nationwide across England, Wales, and lowland Scotland from the 25th June. 

50p from each Passion Fruit and Coconut Rainbow Scroll will be donated to akt, supporting us in our fight to end LGBTQ+ youth homelessness. 

Our thanks goes out to Crosstown and John Whaite supporting of our charity! 

I’m thrilled to be teaming up with Crosstown. Not least because their creations are top-notch, but also because since launching my own bakery business, Ruff Puff Brownies, I appreciate the importance of social purpose. And it’s with great pride I can say our doughnut collaboration will raise money for the akt charity.
John Whaite
Teaming up with John to create a vibrant doughnut for this year’s PRIDE celebrations is hugely exciting. At Crosstown, we believe in celebrating diversity, inclusivity and supporting the ambitions of minorities. Bringing together two LGBTQIA+ led businesses to create an amazing product that supports youth facing homelessness due to their sexuality or gender is testament to our commitment to the community.
Howard Ebison, Crosstown CEO

about crosstown

Crosstown is a scratch bakery in London specialising in sourdough doughnuts, small batch ice cream and specialty coffee. Founded in 2024, Crosstown started as a street food stall on Leather Lane market. The brand has since grown into an omni-channel retailer and currently has 24 sites across London, stores in Cambridge and Oxford, as well as online nationwide ordering, events, catering and wholesale segments.

Since Crosstown’s inception, they’ve been conscious of their environmental impact, striving to find solutions to better their practices as the brand grows. They’re looking to make lasting positive contributions to the community and the environment, from sourcing sustainably sourced packaging, using seasonal ingredients, offering compostable recycling solutions in-store, developing vegan flavours, to introducing a fleet of electric vans.

about john whaite

John Whaite is a British cook, author, content creator and TV presenter. First appearing on our screens in 2012 as the winning contestant of The Great British Bake Off. Since then, his skills have been put to good use across studio kitchens. He was a regular presenter and chef for Steph’s Packed Lunch, a co-presenter on ITV’s Chopping Block and lent his expertise as a co- presenter for Channel 4’s hit primetime food investigation programme, Food Unwrapped.

John has authored five cookbooks including Comfort: Food to Soothe the Soul which was chosen as a Book of the Year by BBC Radio 4’s Food Programme. His memoir, Dancing on Eggshells: Kitchen, Ballroom & the Messy Inbetween, was published in 2023. John has also written regularly for The Daily Telegraph, Delicious Magazine and as a recipe creator and presenter for the Waitrose online platforms.

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